Search Engine Optimization & Pay Per Click Are Effective For Brands

Are you also curious how search engine optimization & pay per click are effective for brands? Moreover, can they work together? It’s usual for tons of doubts to pop into your head in this adventurous web world. The answer is yes, though.

Let's explore how search engine optimization and PPC may best complement one another to elevate your brand. Before that, let's understand what SEO and PPC are.

What is SEO?

Search engine optimization (SEO) is a method for enhancing website visibility to rank on popular search engines and increase organic website traffic.

Just as we use Google or Bing to find the greatest Chinese food or to understand why digital marketing is important for branding, so do your consumers. Investing time in SEO will help your customers reach you whenever browsed for keywords relating to a brand's products or services.

For instance, Struto naturally appears at the top of the search engine results page if you search for the phrase "digital marketing is important for branding."

Make sure to have a solid SEO strategy to hit the goal. You can beat out the competition and rank at the top of SERPs, starting with the creation of high-quality content, link building, on-page SEO, off-page SEO, changing algorithms, and more.

What is PPC?

Pay Per Click (PPC) is a part of Search Engine Marketing (SEM) in which the advertiser pays search engines like Google or Facebook for each click that the target audience makes on the ad.

In this promotional strategy, you only pay when someone clicks on your adverts. It only draws audiences that are interested and tend to buy your goods or services, allowing you to achieve favorable results.

For instance, you may see the "Ad" marker on the top results when you browse for "digital marketing course."

These ads often appear along with organic results. Every country has a unique approach when running these campaigns. While some are endeavoring to succeed in a cutthroat industry, others may enter with a targeted marketing campaign with a set start and end date. Either way, the goal is to connect with the specific audience. However, the cost estimate for PPC ads is centered on the specific industry and search volume of the keyword you are bidding for.

Now that we have a better understanding, let's discover how pay-per-click advertising and search engine optimization work for companies.

How can SEO and PPC work together for your website? Have a look at the top 5 methods!

SEO + PPC = Higher search engine visibility

Now that you know, PPC with a high bid can allow your brand to be at the top of the window whereas Search engine optimization boosts website ranking naturally. If both SEO and PPC are used for the specific term, your brand or website might dominate the search results. This increases the probability of generating more organic and paid clicks.

PPC helps you to retrieve lost search engine clicks

Given that your site's already on top of SERP for the same phrase via organic search, you would have assumed skipping PPC. After all, why spend money to appear twice on the page? But it's not that simple.

According to the sources, a Google study reveals that 89 percent of the traffic generated by PPC ads cannot be replaced by organic ranking if they are paused. In other words, traffic derived from ads and organic traffic is different. So, if PPC ads are paused, you could not only lose out on your viewers but also can affect your brand and website.

Including PPC with SEO will aid you in recovering clicks that you may have missed or were unable to meet organically.

Remarketing Campaigns (Ads) help you in reaching previous traffic

Assuming that your SEO strategies are bringing in a sizable quantity of traffic to your websites. But does every visitor instantly convert to your leads? Not really! They might need a little convincing before they plan to buy your goods or service. Before they forget about your goods, you may use SEO and PPC to remarket to your visitors and entice them back for sale.

For instance, when you search for a phone on Amazon, the same product will appear as an advert on each website you visit.

PPC enables you to test new SEO keywords

We are all aware that SEO takes some time to offer effective outcomes. But what if you want to test a new phrase for your brand? In this scenario, PPC ads are of great help. You can simply add the focus keyword in your ad campaigns and monitor results for a short time, maybe 1 or 2 weeks. If the experiment turns out to be successful with the expected outcomes, this is your cue to use a keyword for website optimization. But if things go the other way, you know what to do—just steer clear.

PPC & SEO delivers more data for a smart decision making

One of the reasons why search engine optimization & pay per click are effective for brands is they can give you a bag full of data.

The data gleaned from both methods, such as clickthrough rates, time spent on site/ page, bounce rates, average session times, conversion rates, exit rates, etc., paves the way for better decisions. For example, you may forecast which keyword will perform best or how many visitors shall turn into leads.

True, the data were collected from different sources, but it can likely support you in crafting a productive marketing strategy for your brand.

Last Thoughts

SEO or PPC can be used separately or combined in your marketing campaigns. While PPC does yield quick results, search engine optimization is used to enhance the brand's long-term growth. So, how do you intend to include PPC and SEO in your marketing?

Thank You!