Real Estate

Why Real Estate Developers Need a Strong Digital Marketing Strategy?

The world of Technology plays a major role in all aspects has grown in all the sectors of the society over a decade now, the Real Estate sector is one of the largest growing sectors rapidly; the need for digitization marketing ideas has strengthened. So, if you’re creating real estate marketing and need some top digital marketing trends for real estate, then you’ve come to the right place.

There are significant things you can do to increase the sales and the customers of your business and you can analyze various aspects of your business. With the preponderance of active users on the internet, it is currently the rapid and effortless way to reach out to a target audience. In fact, A study from the National Association of Realtor showed 92% of consumers looking to -buy or rent start with online browsing, which opens up the possibilities of digital marketing.

Importance of Digital Marketing for Real Estate:-

With the growth of the internet, it has provided us with instant, effective and impressive ways of communication. Where we can connect people sitting on the other side. And reach all of them using the help of digitization marketing ideas. Not only the buyers, the real estate sector also agree with the fact that digital marketing is the best way to analyze various aspects of your business and the quickest way of generating leads. They provide related information on price, and contact details on their web portals and the property listings are viewed by thousands of potential buyers daily.

Using the 360-degree digitization marketing ideas, the real estate sector provides 3D floor plans, aerial views, 360-degree views and more information on their web portal for the buyers to explore the property from each direction while enjoying the comfort of sitting at their residence.

Advantages of digital marketing in Real estate:-

One of the leading reasons for digital marketing’s success in the real estate industry is that consumer is constantly browsing online. There are many avenues you can explore.


Spending on Digital Advertising is very much scientific and give a greater return on investment. Every penny spends will have an exact proportionate benefit or optimized accordingly.


You can precisely target audience through digital marketing using the power of various online advertising platforms.


Many people find using the Internet to be more convenient. When looking for a real estate agent, a potential buyer may find you and then look more closely to search for reviews or other information.

Social Media:

One of the greatest things about social media is being able to share things with your friends and loved ones.

Demographic Targeting:

The marketing campaign can target and measure the response from specific demographics and region.

Brand Engagement:

You need to establish and maintain positive brand awareness and client engagement through various digital marketing tools.


Social media for real-estate businesses help in building a positive mindset towards the builder and helps in building a bond thus paves a way towards loyalty.

Methods of targeting audiences for real estate

Methods of targeting audiences for real estate:-

Google AdWords Pay per Click:

It takes months or years to rank high in organic search results, but your brand can secure within minutes if you are willing to spend money on Google Ads. While Google Ads can get you high-converting real estate leads for sure. Here are the most important things you need to familiarize yourself with generating real estate leads.

Comprehensive Keyword Research: -

Keywords are the signal search engines to place your real estate content in front of anyone doing a search query. We ensure you appear for the searches by completing thorough keyword research. We’ll determine the best keywords for your campaign.

Effective Ad Creation:-

Will advertise your products and services in the most effective way which bring in new customers and generate sales. In the process of creating an Ads, We give more importance to the below elements. By improving your advertising efforts, your business could directly improve its bottom line.

Relevant: Ad copy which is more relevant to the searcher`s search term

Converting: Our psychographic ad copy makes an impactful action.

Outstanding: Ad copy which grabs the attention of the searcher

Landing Page Conversion Optimization:-

Real estate landing pages, sometimes called real estate squeeze pages they are short, direct copy, a few images, and a contact form where your site visitor can leave their contact information.

Display Advertising:-

A powerful way to get the response you need, we combine high-impact engaging content, creative banners, and sharp targeting to reach your target audience at exactly the right time.

Creativity: Focusing on relevance over volume, we combine technology, data providers, and networks to apply fresh thinking for every brief.

Targeting: Our data-driven digital marketers track down where your audience will be, and where they’re likely to act (it’s not always where you’d think).

Technology: Leveraging technology to act in real-time, we constantly analyze the metrics that matter to make sure you're where you need to be.

Responsiveness: We learn what works, so you're continually building on success - and getting closer to your consumer at the same time. We never just report.

Remarketing Campaigns:-

Show targeted ads to users who have already visited their site, who has shown interest in your product or service.

Search Engine Optimization :-

We have highly satisfied Real Estate Agents into Real Estate business, who have benefited from our expertise over the years, on our successful Real Estate marketing campaigns in the past. We understand Real estate SEO is an outstanding way to drive traffic to the website, increase your leads ultimately improve your website is a great way to get your website visible in top search results organically. There are over 3 billion Google searches worldwide each day.

Social Media Marketing & Reputation:-

A strong social media marketing presence is crucial in today’s digital world with Maximum attention on social media sites like Facebook, Twitter, LinkedIn, and Pinterest offers an opportunity to capture the leads for your real estate sectors but spending your time creating unique posts for each of the platforms regularly. Its ability to connect people and bring them closer.

Managing Your Reputation on Social Media

We will ensure for real estate sectors, as a positive online profile can produce the quality of benefits like contacts, relationships, leads, referrals and sales with great reviews so that you don't lose potential clients due to negative reviews. Also, we contact past clients to get every review possible to increase your online reputation. To keep problems in this area from destroying your business.

Here are some benefits of social media marketing that enhances your business prospects

  • Increased Brand Recognition
  • Improved brand loyalty
  • More Opportunities to Convert
  • Higher conversion rates
  • Increased Inbound Traffic
  • Better Search Engine Rankings
  • Richer Customer Experiences
  • Improved Customer Insights

Here are a few advantages of managing your reputation using social media.

Builds Trust: Real estate is a relationship-based sector, one of the biggest assets an investor can earn is trust. Even with a single client truthful goes a long way in the real estate sector, and establishing a solid brand identity can help benefit in today's world.

Word-Of-Mouth: This could potentially lead to new contacts relationships, leads, referrals and sales and partnership opportunities, which would have normally not been available without word-of-mouth marketing.

Turn a negative comment into a positive: We respond to negative reviews all the times even if the comment is unfair to make a public post about the comment apologizing to the person and communicate your solution to the problem.

Drip marketing:-

The process of creating drip emails campaign strategy for real estate leads in today’s modern technology. Potential users are using the smart phone, and they check their emails on a regular basis. With drip email campaigns, you will automatically send emails to your contacts, making it easy to follow up with new leads and current contacts. You will also be reminded when it’s time to reach out to your contacts with a friendly phone call. People nowadays are also used to sign up for an email newsletter, and future emails are triggered by the user’s actions or by a schedule that specifies when a user gets a particular email from the realestate sectors.

Content Marketing:-

Content is the key to positioning yourself in your field of the real estate sector. Keeping your content unique, and relevant to what’s trending in real estate in today’s world to hold your visitors’ attention. And maintaining a blog with articles featuring helpful tips and tricks about buying & selling. The more targeted your real estate lead generation efforts are, the more results you’re going to get out of them. Posting on topics like local events, lifestyle, and things to do adds value and enhances your brand.

Video optimization:-

Video has become One of the most popular modern techniques in the world of real estate sector is another great way to build your reputation online, are virtual tours, as they give your company with relevant and informative information. As well as allowing customers to ‘walk’ through the listings offered to give a deeper understanding of what the property offers are more engaging than any other type of content share your professional perspective and increase your search rankings and leads.

Digital Marketing Strategies that works

Digital Marketing for real estate brand building

Brand Building is a process of creating value for consumers and generating awareness to the services or the product, In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies to the real estate sectors

Steps involved in brand building

Define Your Brand:- When defining your business brand, you should create a checklist of its core strengths. This is a critical step as it ultimately determines what your brand truly stands for.

Understand Your Audience:- Audience persona is crucial in digital marketing, so we take a lot of care to identify your targeted audience for your advertising campaigns.

Know Your Competition:-With rising confidence in the real estate market, there are more buyers and sellers and more competition, we make you to stand-out and outperform.

Develop Content That’s Relevant: You need to create remarkable content to capture your audience.

Customer Acquisition through Digital Marketing.

The real estate property sale takes the longer period. It is more important to reach a potential audience right when they have decided to buy a property, based on exactly what they are searching for. Using the right targeting methods through online marketing methods can help make an impression on the customer that can earn valuable mindshare in their search for buying apartments or villa.

Digital advertising platforms allow your brand to put your project in front of customers when they make specific searches on google or based on their demographics on social media. In terms of Real Estate, it is essential to understand the customer behavior, it will help make better decisions and generate higher ROI.

Customer Engagement through Digital Marketing

Credibility and trust are the two biggest factor for customer decisions in the real estate industry. A powerful way to get the response you need, we combine high-impact engaging content, creative banners, and sharp targeting to reach your target audience at exactly the right time.

For real estate business, it is all the more important to communicate market information and new development with collective feedback on service to generate more revenue through referrals and will enhance engagement between the builder & customer.

Digital Marketing for Real Estate: Statistics


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What makes G-Rank unique?

G-Rank - Digital Marketing Partner an ISO 9001:2008 certified company, established in 2010, is a leading Digital Marketing company based out of Bengaluru and Hyderabad. We strategize and deliver pertinent digital marketing campaigns that add`s value to the client`s bottom line. We are a proud holder of Google Certified Partnership since 2011. Ever since its inception, G-Rank has always focused on building an ecosystem to offer end to end digital marketing solutions to clients across India.

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